Advertising - Assessment Learner Response

1) Type up your feedback in full (you don't need to write the mark and grade if you want to keep this confidential).
-Grade: B
-Marks: 21/29

-WWW: Strong throughout with lots of good points
-EBI: Clarity + question focus needed for very top level and A+ grade

2) Read the whole mark scheme for this assessment carefully. Identify at least one potential point that you missed out on for each question in the assessment.

Q1: Brand logo – serif font, links to monochrome colour scheme, style, sophistication, tradition.

Q2: Traditional representation of masculinity more in keeping with 1960s or 1970s; Reinforces

glamorous James Bond style of masculinity.

Q3: Cultural conviviality: This refers to the real-world multiculturalism and racial harmony that

most people experience on a day-to-day basis. It is in stark contrast to the racial disharmony

and binary view often presented by the media.

3) Look at your answer and the mark scheme for Question 1 (Diamonds advert unseen text). List three examples of media terminology or theory that you could have included in your answer. 

-Brand logo

-Paparazzi style shot

-Gill female gaze

4) Look at your answer and the mark scheme for Question 2. What aspects of the cultural and historical context for the Score hair cream advert do you need to revise or develop in future?

-British Empire and the colonial dominance of the 19th century.

-decriminalisation of homosexuality in 1967.

5) Now look over your mark, comments and the mark scheme for Question 3 - the 9-mark question on Sephora Black Beauty Is Beauty. List any postcolonial terminology you could have added to your answer here.  

-Cultural conviviality

-Double consciousness