Representation
Read the Media Magazine feature 'Representation old and new'. This is in MM51 on page 6 - go to our Media Magazine archive to find the article. Complete the following tasks:
1) Why is representation an important concept in Media Studies?
Because media products were constructed carefully in order to create meaning.
2) How does the example of Kate Middleton show the way different meanings can be created in the media?
People have different ways of viewing things and they can decide on what to think about the media so it doesn't only have one meaning, media has multiple meanings.
3) Summarise the section 'The how, who and why of media representation' in 50 words.
4) How does Stuart Hall's theory of preferred and oppositional readings fit with representation?
Media has multiple meanings so people have many ways of interpreting a media text
5) How has new technology changed the way representations are created in the media?
6) What example is provided of how national identity is represented in Britain - and how some audiences use social media to challenge this?
The queen
Watch the clip from Luther that we studied in class (Season 1, Episode 1 - minute 7.40-10.00 - you'll need your Greenford Google login to access the clip). Now answer these final two questions:
7) Write a paragraph analysing the dominant and alternative representations you can find in the clip from Luther.
2) How does the example of Kate Middleton show the way different meanings can be created in the media?
People have different ways of viewing things and they can decide on what to think about the media so it doesn't only have one meaning, media has multiple meanings.
3) Summarise the section 'The how, who and why of media representation' in 50 words.
- the expectations and needs of the target audience
- the limitations provided by genre codes
- the type of narrative they wish to create
- their institutional remit.
4) How does Stuart Hall's theory of preferred and oppositional readings fit with representation?
Media has multiple meanings so people have many ways of interpreting a media text
5) How has new technology changed the way representations are created in the media?
Individuals can now engage in the act of self-representation, often on a daily basis, through the creation of social media profiles and content.
6) What example is provided of how national identity is represented in Britain - and how some audiences use social media to challenge this?
The queen
Watch the clip from Luther that we studied in class (Season 1, Episode 1 - minute 7.40-10.00 - you'll need your Greenford Google login to access the clip). Now answer these final two questions:
7) Write a paragraph analysing the dominant and alternative representations you can find in the clip from Luther.
An alternative representation is that the woman is the boss and the men have to listen and report back to her. This is shown when Luther refers to her as boss and listens patiently when she tells him orders to do. Another alternative representation is the white man looking up to Luther and seeing him as a superior. This is further shown in the overexaggerated height difference between the two.
A dominant representation is that Luther is going through a divorce with his wife. This is a reinforcement of the stereotype that black men are bad partners or go through divorces and separations a lot.
8) Write a paragraph applying a selection of our representation theories to the clip from Luther. Our summary of each theory may help you here:
The boss doesn't prove Mulvey's male gaze theory. This is because her character isn't getting exposed, dressed provocatively or sexualised. Also, her character and position is important to the line which also goes the theory that "men act and women appear" by Dyer as all the characters role are valuable in that clip. The stereotype that black men never stay in a marriage was reinforced and proved to be "true" therefore proving Perkins theory that some stereotypes are true but this stereotype isn't necessarily positive.
Levi-Strauss: representation and ideology
The boss doesn't prove Mulvey's male gaze theory. This is because her character isn't getting exposed, dressed provocatively or sexualised. Also, her character and position is important to the line which also goes the theory that "men act and women appear" by Dyer as all the characters role are valuable in that clip. The stereotype that black men never stay in a marriage was reinforced and proved to be "true" therefore proving Perkins theory that some stereotypes are true but this stereotype isn't necessarily positive.
Levi-Strauss: representation and ideology
Mulvey: the male gaze
Dyer: stereotyping and power
Medhurst: value judgements
Perkins: some stereotypes can be positive or true
Medhurst: value judgements
Perkins: some stereotypes can be positive or true
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