Reading An Image - Media Codes

 1) Analyse this RBK 50 Cent advert using the media codes you learned in the lesson: Technical, Written or verbal, Symbolic or non-verbal, Narrative. Write a paragraph for each one exploring the way meanings are created using those media codes.

Fingerprint image- arrest, crime, criminal past

-unusual for a brand to highlight this 

-creates a narrative of success from tough upbringing                                                                       -authenticity                                                                                                                                                              

 -verbal code- "I am what I am"    

• Connotes power and authenticity 
• shows how even after prison life your life isn't over 
• shows determination
• enigma code
• inspirational quote to promote success and bettering yourself
• he got shot - inspirational

symbolic code

• the hat symbolises war, power, military
• could suggest that he is hard working and fights for himself
  
• self improvement
• narrative code

2) Next, analyse a print advert of your choice using the same media codes: Technical, Written or verbal, Symbolic or non-verbal, Narrative. Make sure you add your chosen print advert using the 'Add image' button in blogger (use Google Images to find the advert first and save it to your pictures or downloads).

written code:
tagline - "drink irresponsibly"
-could suggest the product is so good the company wants you to drink it as much as possible
-however it promotes alcoholism
-target audience 18+

symbolic code:
Heineken bottle
-promotes products and shows full image of it
-loyal product buyers
-green colour scheme
-often connoted with football and sport so green colour scheme could represent the football grass