Olivia ~ Media A-level EXAMS

  Wider reading on Sephora Black Beauty Is Beauty Read these articles on the Sephora campaign:  The Drum: Black Beauty is Beauty by RGA Glossy: Sephora celebrates Black beauty in new digital and TV campaign Refinery29: Sephora’s ‘Black Beauty Is Beauty’ Short Film Celebrates Black Innovation Complete the following questions/tasks: 1) What was Sephora trying to achieve with the campaign? Wider black audience and to make it known that the brand is not racist because of the scandal that happened 2) What scenes from the advert are highlighted as particularly significant in the articles?  A beauty parlour, a drag show dressing room, and a Black mother with her daughter. 3) As well as YouTube, what TV channels and networks did the advert appear on? BET, OWN, Hulu, HBO max 4) Why does the Refinery29 article suggest the advert 'doesn't feel performative'?  No one feels left out. The film   has more inclusion in its under-a-minute runtime than two hour fea...